There’s no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you’re busier than most, if you’re in a service business that depends on creating strong credibility and trust, you’ve got to consistently publish on a blog and update your social media sites to let readers know you’ve published.
The most frequent problem for busy coaches and consultants, however, is “I either don’t know what to write, or I have too much to write about. I couldn’t begin to write a 350-word post!”
Our friends over at Hubspot have solved that problem now, with a blog post template. That’s right, it’s a “fill-in-the-blanks” type format anyone can use., like those old paint-by-numbers kits!
Seriously, I haven’t used it yet, but I think I’ll give it a shot. If nothing else, it will inspire my own version of such a format. What’s to lose? If you’re stuck stuck and struggle with publishing on your blog 2-3 times a week, start using this template and see if it doesn’t ‘unstick’ you.
First, read the Hubspot post here. Then, copy and paste their template into a word doc. Then fill in the blanks, using keywords and real problems that you deal with every day. It will kick start your creativity, for sure. Then, you can always create your own template to use whenever you don’t have a burning topic to write about.
Have you ever tried to ___________? If so, you’ll know that it’s difficult because ___________________________. So what do you do? Many people have found success by using ___________________. But there are a few things you should know before you buy and implement a ___________ to ensure ____________. This post will tell you what you need to know to make sure you select a ____________________ that will let you successfully ________________.
If you’re looking for a _____________, the best method to ensure you end up with something that lets you _________________ is by looking for these things:
- Make sure your ____________ lets you _______________. If it doesn’t, you’ll have trouble ___________.
- Ensure your ___________ has a ____________ so you can ____________.
- Any good ______________ should let you _____________. This is important because _________________.
While not necessary, some great bonus features of a great _____________ are __________, ____________, and _______________.
Now that you know ________________, you’re ready to __________________ without worrying _______________.