How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog?

Ah, yes, but there’s the problem right there in red, the “ACTION” word. How do you get readers to contact you?

It’s all fine and dandy to publish interesting articles that show off how smart you are… but there has to be something that compels readers to take further action… like email or call you about how you can help them.

That certain “something” lies in how well you communicate your personality, values, and authenticity to your readers. I can’t do that for you, but I can supply credible, interesting, and quality content for your newsletters and blogs.

Then, all you have to do is add your own stories and anecdotes to connect the dots back to your web pages and contact page.

May I suggest you visit this page at ArticleNuggets.com, and listen to the short video I made about what may be missing from your content marketing?

My solution is to provide ready-to-publish blog posts that are easy for you to add your own personal client stories. That saves you time and energy with research and writing.

Visit ArticleNuggets.com and see if this content subscription can help you get more action from your web pages and blog.

A subscription of 12 article topics are delivered as 5 article nuggets written in blog style, using the personal pronoun “I” so that you only have to add your own stories from the work you do. You also add links back to relevant web pages about your services and products.

Each nugget can be modified. Keywords are already hyperlinked for you. You can use “as is” but it’s suggested you make each nugget your own by adding your perspective and links.

In this way, 90% of the work is done for you. When you think of the times you’ll save writing and researching, you won’t want to do without this service. To find out more, go to ArticleNuggets.com.

How do you know if your blog posts and web pages are optimized for search engines?

Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here are a few options for optimizing your content for search marketing:

1. Study Google and search engine optimization (time-consuming)
2. Hire an SEO person to do some optimization for your web content (expensive)
3. Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable)

Here’s how it works. You go here, you sign up, you install it to your WordPress blog. You start using a free plug in called All-in-One SEO Pack.

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. You then get a list of things you can do to raise your search engine optimization score. Read more