As opportunities for global expansion increase, so does the trend toward more
diversity in the workplace. Successful companies are recruiting professionals
with different backgrounds, cultures, styles and motivations. Yet this great
resource presents increased possibilities for misunderstanding and cultural
blunders.

It is obvious that organizations will need to expand the capacity for people to
handle the challenges of working with other cultures if they are to participate
successfully. Those companies that continue to struggle with domestic diversity
will find themselves even more challenged.

People must move beyond simply accepting cultural identities and differences to
a place where they can be leveraged for competitive advantage, superior
performance and creative growth. There is tremendous creative energy and
innovation that can be harnessed when people from different perspectives work
successfully together.

Global business is challenging in large part because cultural habits and
attitudes blind people to other ways of doing things and make them unwilling or
unable to change.

The full 2,000-word article includes the following concepts:

Six dimensions to consider when doing business with a foreign culture
Different Ways of Doing Business
One Size Does Not Fit All
Leveraging Cultural Diversity
A List of Resources

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Is your organization looking forward, or is it focused on the problems of the
present and immediate short-term competition?

Will your organization create new rules of competition in the future? Is it
imagining new ways of doing business, building new capabilities, and setting new
standards of customer satisfaction? Is it alert to possible risks from
unconventional rivals, new business models, changing demographics, and global
opportunities and uncertainties?

It is no longer a question of being able to operate lean and mean. Trimming jobs
and cutting costs, while important tasks, will not put you and your company into
a front running position for industry leadership of the future.

Looking at the Wrong Things

According to Hamel and Prahalad, “Any company that succeeds at restructuring and
reengineering, but fails to create the markets of the future, will find itself
on a treadmill, trying to keep one step ahead of the steadily declining margins
and profits of yesterday’s business.”

Keys to Creating Success for the Future

Value-building companies that find creative ways to address broad social
concerns and who cooperate with interest groups may be better positioned for
future success than those with a single-minded pursuit of the bottom line.

Focusing time and energy to creatively evaluate potential risks and
opportunities is the key to creating and maintaining a successful future for
your organization.

This is a synopsis of the full 2,000-word article which contains the following
concepts:

Why Leaders Don’t Look Ahead
Looking at the Wrong Things
Risks and Opportunities in an Uncertain World
Five Drivers of Change
Keys to Creating Success for the Future
Futurist Thinking

Here are the order links for this article with full reprint rights. You can use
this article as your own in your newsletters, ezines and marketing materials.

a. Text, 2000-word Article with Full Reprint Rights $79. To order click HERE.

b. Text, 1,000 word article full reprint rights $57. To order, click HERE.

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