To effect change, you must do something differently.

It starts with you. Do it right, and you’ll enjoy a snowball effect that helps your team, direct reports and even family members implement change.

While many books have covered organizational change, business school professors Chip and Dan Heath cover the patterns all successful change efforts have in common in Switch: How to Change Things When Change Is Hard (2010).

The Heaths avoid looking at the history of failed changes. Instead, they share stories of spectacular changes that worked because execution built upon prior achievements.

In researching significant social, educational, governmental, marital and organizational changes, what are the patterns that emerge that anyone can apply in real-world business situations?

In many ways, the first small steps you take to change your behavior are the most important. Once you initiate change, it seems to feed on itself.

Perhaps the famous Stephen Covey maxim, “Begin with the end in mind,” needs to be revised: Start with the beginning and the end in mind.

Here’s how to get started and unleash the snowball effect.

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This is a brief synopsis of a 1000-word article suitable for coach newsletters. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.

The complete 1,000 word article includes these important concepts:

•    First Steps
•    The Snowball Effect
•    The Problem with Problems
•    Follow Your Bright Spots
•    Start with the Beginning in Mind
•    Unleash the Snowball Effect

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Snowball Effect – Start Change Now

Four basic drives are common to all human beings, but which ones affect your daily life and behavior? How do they influence the choices you make?

At the start of the 20th century, psychoanalysis pioneer Sigmund Freud proposed that people are driven by sex and power—but there’s much more to it than that. By the 1950s, psychologist Abraham Maslow identified our “hierarchy” of basic needs, which include shelter, food, clothing, ego and belonging. After these needs were met, he said, we’re driven toward self-actualization—a state very few achieve.

In the 1960s, MIT management professor Douglas McGregor applied Maslow’s ideas to the business world. He asserted that once basic salary needs were met, workers had higher drives that weren’t contingent on rewards or punishments. If managers could tap into people’s inner motivations by granting more autonomy and respect, they would spur greater performance.

Harvard psychology professor David McClelland later identified three motivators in leaders: drives to achieve, attain power and affiliate with others.

Despite all of these studies, businesses continue to use monetary incentives instead of tapping into employees’ intrinsic motivations. Perhaps one can chalk this up to fuzzy, anachronistic notions about what motivates people.

A new theory suggests each of us has four basic drives that have existed since our cavemen days. These drives, which have allowed us to survive, are embedded in our DNA and actively chart the course for our daily behaviors.

We are driven by human nature to acquire, bond, learn and defend.

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This is a brief synopsis of a 1000-word article suitable for coach’ newsletters. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.

The complete 1,000 word article includes these important concepts:

•    The Drive to Acquire
•    The Drive to Bond
•    The Drive to Learn
•    The Drive to Defend
•    The Balancing Act
•    The Dark Side of Drives

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All others please use the order link below.

Order Link to purchase this article:

Text, 1000-word Article with Full Reprint Rights, $57 –
Click HERE: Four Drives that Motivate You