To effect change, you must do something differently.

It starts with you. Do it right, and you’ll enjoy a snowball effect that helps your team, direct reports and even family members implement change.

While many books have covered organizational change, business school professors Chip and Dan Heath cover the patterns all successful change efforts have in common in Switch: How to Change Things When Change Is Hard (2010).

The Heaths avoid looking at the history of failed changes. Instead, they share stories of spectacular changes that worked because execution built upon prior achievements.

In researching significant social, educational, governmental, marital and organizational changes, what are the patterns that emerge that anyone can apply in real-world business situations?

In many ways, the first small steps you take to change your behavior are the most important. Once you initiate change, it seems to feed on itself.

Perhaps the famous Stephen Covey maxim, “Begin with the end in mind,” needs to be revised: Start with the beginning and the end in mind.

Here’s how to get started and unleash the snowball effect.

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The complete 1,000 word article includes these important concepts:

•    First Steps
•    The Snowball Effect
•    The Problem with Problems
•    Follow Your Bright Spots
•    Start with the Beginning in Mind
•    Unleash the Snowball Effect

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Snowball Effect – Start Change Now

A growing body of research reveals that our behavior and decisions are influenced by an array of strong psychological undercurrents, all of which are more powerful and pervasive than we realize.

By charting these undercurrents and their unanticipated effects, we can identify our faulty thinking that lead us to make irrational decisions.

Despite a great need for them, judgment and decision-making skills are only beginning to appear in better business schools’ curricula. But studies show we still don’t know enough about how good decisions occur.

Rational versus Emotional?

Psychologist and political scientist Herbert Simon in 1957 laid the groundwork on the limits of rationality when he attacked classical economics and game theory. Simon’s work made it clear that we must take the real world’s messiness and irrationality into account when making decisions.

“Research indicates that people are myopic in their decisions, may lack skill in predicting their future tastes, and can be led to erroneous choices by fallible memory and incorrect evaluations of past experiences,” wrote psychologist and Nobel Prize laureate Daniel Kahneman.

Neuroscientific research also proves that the brain is influenced by subconscious emotional reactions from its more primitive centers. We’re not in control of our reasoning capabilities as much as we’d like to think.

Scientists have identified several flaws in how we think when making decisions. Because they’re hardwired into our thinking process, we often fail to recognize them. This means they can undermine everything from new product development to acquisitions and divestiture strategy to succession planning.

This article examines 5 biases that lead to bad decisions and how we can avoid their traps.

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This is a brief synopsis of a 2000 & 1000-word article suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.

The complete 2,000 word article includes these important concepts:

• Rational versus Emotional?
• Loss Aversion
• Commitment
• Value Attribution
• Diagnosis Bias
• Too Much Information
• Decision Effectiveness
• Rate Your Company
• Leaders Can Improve
• The Certainty Bias

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5 Biases that Lead to Bad Decisions – July10-103a  2000-word article, reprint rights

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5 Biases that Lead to Bad Decisions – condensed version – July10-103b  1000-word article, reprint rights