Branding is more than finding a clever name for your blog. It starts there, but then you must extend the brand with a tag line, logo design, colors, your photo and bio, and create a consistent profile everywhere on the Net, including Twitter and Facebook, LinkedIn, etc.

Equally important is to harmonize your business name with your blog name. For example, when I first started my blog, my business was called Customized Newsletter Services. The blog was my communications center for everything about e-newsletters for coaches, so I called it CoachEzines.com. When things evolved, the blog evolved into blog writing for small businesses, so I changed the name to Writing on the Web.

Ah, you see why there are days when I wish I could start over. I didn't think things through 4-5 years out into the future. Don't make these branding mistakes like I did.

Many professionals and entrepreneurs are brandless or under-branded. And so are their blogs.

They don't stand out from their competition, and on the Web, that's a disaster. As a result, the effort, time, energy and money spent marketing is twice as long and hard.

You've got to find a memorable brand that says in a blink who you are and what you do. And you've got to use that brand everywhere on the web, especially on a blog, on Twitter, Facebook, and other sites. (Photo credit: Shutterstock – now there's a great brand name!)

With a good brand and powerful Internet tools like a business blog, you get big results. Your name and your business stay top of mind when someone is ready to hire or buy.

Finding a great name is one of the hardest things to do. In my opinion, the best way is to brainstorm with a colleague or friend. You may have your nose too close to the blackboard and not see a great branding name.

The next hardest thing is to find an available domain name.  Here are 6 mistakes to think about when naming your blog:

http://www.coachezines.com/2009/10/6-deadly-blog-branding-mistakes-to-avoid.html#more