How to Cultivate Executive Presence

Someone in your company may have recently been promoted to a leadership position. This person successfully competed against other qualified candidates, some of whom were probably just as experienced and smart.

As often happens in judging one candidate over another, the decision most likely came down to degrees of “executive presence.”

Presence: Often referred to as “bearing,” presence incorporates a range of verbal and nonverbal patterns (one’s appearance, posture, vocal quality, subtle movements)—a whole collection of signals that others process into an evaluative impression of a person. ~ Karl Albrecht, Social Intelligence: The New Science of Success

In this day and age, executive presence comes in all shapes and sizes, including some you wouldn’t normally recognize. Who would have thought, 30 years ago, that Bill Gates would command it?

Would Mark Zuckerberg, the 26-year-old founder of Facebook, have stood out as a high-potential CEO? But as one of the youngest men ever to be named Time Magazine’s Person of the Year, he certainly has presence—albeit a “Gen Y” version of it.

An Internet search on executive presence reveals definitions and advice on everything from dressing for success and patterns of speech to more fundamental issues of emotional and social intelligence.

As it turns out, everyone’s definition of the term seems to differ. But planning your career and determining your leadership development needs shouldn’t be left to guesswork.

11 Aspects of Executive Presence

Most people aren’t born with executive presence. They develop the requisite skills with experience, maturity and a great deal of effort.

This article examines eleven qualities that contribute to executive presence and how you can cultivate your own presence and so that others perceive you as a high-potential leader.

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This is a brief synopsis of a 2000 & 1000-word article suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials.

You may also modify it and add your personal experiences and perspectives.

The complete 2,000 word article includes these important concepts:

•    Searching for Executive Presence
•    11 Aspects of Executive Presence
•    Storytelling for Professional Success
•    What Really Matters
•    6 Steps for Building Executive Presence

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