Is “Going Green” a Smart Business Strategy…
or Just Idealistic Talk?

GreenWorldListeningI have a question for all you executive coaches working in organizations. How common is it to hear discussions on “going green” and corporate social responsibility? I’m reading a lot of things right now about this:

But is corporate social responsibility something executives are serious about? Or just trying to sound good, for marketing purposes, and pleasing the public? These books make a good case based on bottom line analytics and real results from corporations such as WalMart, HP and others. But sometimes I wonder how far executives will walk their talk… comments welcome.

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