Just How Important Is “Content Marketing” for Coaches?

Content-MattersContent Marketing is now established as a key success factor for many professionals such as lawyers, doctors and various consultants. If you’re a busy successful coach working in organizations, you probably value your word-of-mouth referrals.

But pay attention to your online content marketing because anytime you get a referral, you can bet someone’s going to search for you on the Web.

What will your prospective clients find when they do? A website your nephew put up, with articles you wrote a few years back?

Successful coaches are now mastering technology to send out compelling e-newsletters, publish frequent blog posts, update social media sites and publish Amazon ebooks. Are you keeping up? Even if you’re a solo professional, you need to publish quality content.

The good news is you don’t have to do it all yourself. More so every day, every week, there are new online services that can help – not only with the technology – but with the actual writing.

If you’ve arrived on this site, you may have found it through a Google search, various articles, blog posts, and social media links. Or maybe even a YouTube video. To me, all that matters is that you did find me and my services. And to make that possible, I do a lot of content creation.

You should too. But I don’t believe that successful professionals should or could have the time and skills to do it all themselves. I’m a firm believer in outsourcing, and I even outsource much of my own marketing content.

Who has time for all these content marketing channels?

  1. Researching, reading, writing, formatting and broadcasting a well-designed e-newsletter?
  2. Publishing compelling blog posts twice a week?
  3. Updating social media sites (LinkedIn, Facebook, Google+, Twitter) with regular fresh content?
  4. Recording a podcast or video that presents interesting information?
  5. Writing articles for special reports or ebooks?
  6. Writing surveys and polls to stay current with your client base?
  7. Writing your own training manuals, speeches, and ebooks?

Too much. You’ve got a business to run, clients to provide services for, and yet, you’ve got to have a strong, credible Web presence.

Here at ContentforCoaches.com, we try to make your content marketing easier, affordable, and yet high quality. I am a psychologist and journalist, with training in coaching. I know about your profession and strive to provide the best research, writing and Web based products so you don’t have to work so hard.

This week, through the end of Thanksgiving (Dec. 3, 2013) you can try our content marketing services for a discount: details here on our sales page.

I hope you’ll take a look and see how we can help you with quality content.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!