Leading in Economic Uncertainty: Shrinking Business

Are you the type of leader who’s dealing well in these trying economic times?

  • Who confronts reality?
  • Who figures out what needs to be done?
  • Who communicates with confidence?
  • Who finds opportunities in chaos, despite uncertainty, inevitable change and unpredictable sales?

If you’re like most, you’ve never before experienced a downturn like this. Reports about the end of the recession mean little if your company continues to fight cash-flow problems.

You cannot allow yourself to be afraid. Others look to you for strength and guidance. You must give the best you have and move quickly, even when faced with incomplete information.

Leading in uncertain times is not for the faint of heart. Some management teams navigate these challenging times well, while others fail miserably. It’s not just the CEO and CFO who are responsible; everyone has an important role to play. Indeed, those who lead well during the recession will emerge as shining stars for tomorrow’s top teams.

In his new book, Leadership in the Era of Economic Uncertainty, bestselling author Ram Charan identifies the key rules to follow if you want to get the right things done in difficult times. This article discusses Charan’s best advice.

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This is a brief synopsis of a 2000 & 1000-word article suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.

The complete 2,000 word article includes these important concepts:

  • The Call for Leadership
  • Uncertain Data
  • Shrinking Business
  • Management Intensity
  • Ground-Level Intelligence
  • Controlling in Real Time
  • Build Confidence
  • Authenticity Is Critical
  • What You Can Do
  • Six Essential Leadership Traits for Hard Times
  • A note from Ram Charan

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Order Links to purchase this article:

a.    Text, 2000-word Article with Full Reprint Rights, $79 –

Click HERE:
Leading in Economic Uncertainty –  Dec09-96a- 2000 word Article

b.    Text, 1000-word Article with Full Reprint Rights, $57 –

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Leading in Economic Uncertainty – Dec09-96b – 1000 word Article


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