Newsletter Nuggets

January 24, 2011

Judging from the phone calls I’ve been getting from new clients, business is picking up for coaches
and consultants. Has that been the case for you? I hope so.

One of the biggest questions I get asked by potential new clients is, “Since your articles are
non-exclusive, how do I make them stand out for me?”

It’s fairly easy to change one of our “evergreen generic articles” into something personalized for
your business.

• The research and references to business books don’t change. 
• You need to add references to your business and link back to your site at appropriate keywords. 
• You could add a personal story about how the topic relates to the work you do with your clients. 
• And, you ASK readers to call you.

It takes relatively few changes to make a generic article your own. We also offer a personalization
service and can customize any of our articles for you, for an additional fee of $25 per article.

The Article Nuggets version of our topics already has suggested places for you to add your
web page links and they are written using the personal pronoun “I.” If you haven’t tried Article
Nuggets yet, let me know and I can send you a sample to show you the difference.

All the best,

Patsi

New Articles at ContentforCoaches.com:

Five Golden Rules for Leadership 

Are leaders born or made? One could argue for either position. The real issue is that all leaders
can improve. Whether you’re a seasoned executive or a high-potential team member, you can boost your
performance in five crucial leadership areas.

This article summarizes the five essential rules for leadership effectiveness and provides a
framework that covers the entire leadership landscape, so that you can focus on the best ways to
develop your talent.
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This is a brief synopsis of an 1800 & 950-word article and Article Nuggets, suitable for
consultants’ newsletters for executives and leaders in organizations. It is available for purchase
with full reprint rights, which means you may put your name on it and use it in your newsletters,
blogs or other marketing materials. You may also modify it and add your personal experiences and
perspectives.

If you are a Content for Coaches client and your account is current, no need to order. Send me an
email to confirm that you wish to use this article and/or Articlel Nuggets for your next newsletter.

All others, click here to order. 

Competing Commitments:
Are You Immune to Change?

It doesn’t matter whether your goal is to lose 5 or 50 pounds, quit smoking or stop drinking. New
Year’s resolutions and other goals are hard to keep beyond the first month.

Why? Because the brain is tricky. No matter how sincerely we want to break a habit, we have an
inherent immunity to change.

This means we’re physiologically “lured” into doing what we’ve always done, no matter how strong
our intentions. And yet, some people do succeed. We all know ex-smokers, ex-drinkers and former
fatties.

This 825 word article provides suggestions for viewing your goals alongside your competing
commitments so you can override resistance to change.
_____________________________________________________________

This is a brief synopsis of an 825-word article and Article Nuggets, suitable for consultants’
newsletters for executives and leaders in organizations. It is available for purchase with full
reprint rights, which means you may put your name on it and use it in your newsletters, blogs or
other marketing materials. You may also modify it and add your personal experiences and
perspectives.

If you are a Content for Coaches client and your account is current, no need to order. Send me an
email to confirm that you wish to use this article and/or Article Nuggets for your next newsletter.

All others, click here to order.

Recent Blog Posts

A Checklist for 2012 Content Marketing Plans
2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email
broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s
needed for your own business in 2012.  Read more…

Content Marketing Tasks: Practice Makes Progress
If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any
good at them, you struggle each time you try, and you end up with weak results, take heart.
Persistence has been touted by poets for a reason. Read more…

Content Marketing Tip: Start with Ready-to-Publish Articles
Content marketing is easier when you can outsource some of the writing and researching to qualified
writers. A great way to short-cut the time needed to research, write and publish quality online
content is to find a good writer to supply articles. Read more…

Patsi’s Favorite Resources:

PatsiPicksScribeSEOTool.com – Measure your content for Search Engine Optimization results
BEFORE you publish – achieve higher search rankings and increase the targeted traffic to
your site.

iMotionVideo Service - Monthly professional video creation services for a low fee. The Club
is closed right now, but email me to get on their “wait” list.

KickStartCart – You can build your list, send autoresponder email messages, broadcast your
newsletter, AND process purchases and registrations, all in one program.

WritingontheWeb.com – Tips on content marketing with blogs for smart professionals so you’ll
get found, get known, and get clients.

ArticleNuggets.com – In case you haven’t heard, we’re also offering ready to publish blog posts.

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