Are You Getting Great Results with Your Online Marketing*?

Dear fellow coaches and consultants,

Can I have a few minutes of your valuable time to talk to you about how you can make your online marketing more effective?

As I see it, the biggest marketing challenges that you, as executive coaches and consultants, have are these:

1. Creating credibility and trust with your online viewers and readers
2. AND inspiring them to pick up the phone or email YOU

• The highest quality articles can start that process. Showing your expertise and knowledge is how you meet the credibility criterion.
• To build trust, you must regularly stay in touch with readers and consistently provide quality information and offers. That’s why it’s important to do e-newsletters and blogs.

As owner and chief writer at Content for Coaches and Consultants, my team and I have been providing quality articles to professionals like you so that you don’t have to spend your time reading, researching and writing your own articles… and we’ve been doing it for over 10 years now.

But for a while now, I’ve been concerned about the connection between quality content and getting readers to take action … that is to pick up the phone or email to contact you.

You are in a professional services business. People need to get to know YOU, your values, your personality. People do business with people, not company logos, nor fancy web sites with snazzy bells and whistles.

You need content… well-written content that makes people think… and then take action.

While it’s possible to hire me to write exclusive content for your business, I’ve come up with a cost effective solution that requires minimal additional work on your part:

12 article topics delivered in 3-5 Article Nuggets, written in the first person.

• Using the personal pronoun “I” makes the article come alive and become more personable.
• They are short nuggets, delivering one concept at a time, suitable for today’s busy readers.
• Because Article Nuggets are delivered in 300-450 word sections, there’s plenty of room to add your own stories and talk about your work with clients.

Article Nuggets contain quality content, but they are written in more informal, conversational language in the style of blog articles.

They can be used for newsletters or blogs. No need for you to edit an article down to blog-sized bits, we’re doing the work for you.

You can use them “as is,” or add additional information and stories. Since they’re shorter, adding a client or personal story is easy. Just drop in a paragraph or two.  This connects the dots for the reader back to you, your services, and how you can help them.

How to Use Article Nuggets:

• As blog posts, use 3-5 nuggets as a series on the same topic
• Use each nugget as a basis for writing your own shorter ezine article or blog post
• Add your own stories and client case examples, linking back to your web pages

12 Article Nuggets = $600/year (12 article topics, 3-5 nuggets per topic, 36-60 nuggets per year)

Take a look at these two side-by-side comparisons to see how the Articles are different from Article Nuggets:

1. What if I don’t have a blog yet?

If you haven’t started blogging yet, don’t worry. These Article Nuggets can also be used in your e-newsletter or on any of your website pages.

Once they are published live on the Web, they will work to generate search traffic. Search engine robots don’t care if your content is published as a blog page or a web page, or posted as an e-newsletter on a web page.

What counts is that you publish frequently and target keywords relevant to your business, such as those used commonly in leadership development.

These two things will bring you marketing results:

• Publishing on the Web so that the search engines can find your site
• Publishing thought-provoking articles that provide helpful information for your prospects in a personable way that inspires contact and builds relationships

I believe that the Article Nuggets option does an excellent job of both tasks to bring you better content marketing results.

2. How does the Article Nuggets subscription service compare with the Blogging Services options?

What’s the difference between using Article Nuggets, and the Blogging Services Option? For 18 months now, I’ve been ghost blogging for a few clients. That service runs as high as $700/month for 10 blog posts. Each post is original and exclusive for each client, and directed toward driving traffic to their web pages and services. It is fed into their social media sites.

Each post takes at least 2 hours for writing, formatting, optimizing for search engines, adding images, and hyperlinking to resources and pages. At $700/month, that breaks down to $35/hour per post for high-quality exclusive writing services. And that’s time you save, which frees you up to focus on your clients.

The clients for whom I provide Blogging Services are extremely happy with their web traffic results. Naturally, since I am “ghost-blogging” for them, they prefer to keep their identities private.

Article Nuggets will provide you with quality blog content, however, you will need to add photos, links and optimize with SEO –the services included in our blog subscriber service- before you publish your post.

One article topic each month is broken into 3-5 stand-alone Nuggets, which means that for $600/year you get 36-60 shorter articles. That comes out to as little as $10 per nugget.

The difference between the features is significant, yet both will yield good marketing results. When you subscribe to receive the Article Nuggets, you have additional work to do in order to post them on your blog or in your newsletter.

If you want me or someone on my team to assist you with this work, please review the Blogging Services page and consider these Services.

3. Why would I want both Articles and Article Nuggets subscriptions?

Most marketing experts recommend doing both an e-newsletter and a blog. The two methods of publishing content are different. An e-newsletter must be distributed to an email list, using a service like KickStartCart, Aweber, or MailChimp.

A blog is published online much like a website, and is used as a communication tool. You can converse with your readers. They can subscribe to your blog, and get new posts via an email service like Feedburner.

The most recent post gets published on the home page of your blog, so readers know what you’re reading, thinking about, and what kinds of work you’re doing. The ability to share your expertise in a personal, friendly way is what attracts blog readers to your site.

Blogs are extremely friendly with Google and major search engines just because of the way they are laid out. Search engine robots find your blog each time you post something new and index it according to your main keywords or topic.

Over time, you and your blog will start coming up on the first page of search results when you’re frequently publishing the same keywords. But there are rules to follow in order to be well-seen and well-indexed. This is why every blog post should be analyzed using special software tools and optimized for SEO, using Scribe or another service.

There you have it – Oh! Here’s something else…

I urge you to take action right now and grab a subscription to Article Nuggets. Trust me, you won’t want to miss out on this option for your content marketing. Get your subscription now by clicking below for our safe and secure order form.

Sincerely,

Patsi Krakoff, Psy.D.

P.S. You’ll be amazed at how simple and easy it is to start connecting with readers on a more personal basis, plus you can start getting better search page results. You won’t wonder about the effectiveness of your e-newsletter again.

Even if you don’t have a blog, or haven’t started one yet, you can post each nugget on your web pages.

You’ll start getting better responses, comments, and emails from readers inquiring about how you can help them.

Click here now to get started with your subscription of Article Nuggets:

One Year of 12 Article topics, 3-5 Article Nuggets per topic – $600